In this article you will know what are the key elements that gave rise to and maintain the McDonald’s success.
It is undoubtedly one of the most powerful firms in the world, among the first places in the world in annual turnover; surpassing even some tech giants of the present.
But it is not a new process, for dozens of years they fought against the competition and managed to adapt to changing times; thanks to his fresh ideas that revolutionized the gastronomic industry as we know it at every step.
Origins of McDonald’s success.
Its origin, like many of these cases, occurred in the humble bosom of a transit restaurant in California; where they mainly sold the famous North American “hot dogs”.
Eventually they were one of the pioneers of the modern and revolutionary food production chain, which allowed them on the one hand to reduce preparation times; but also prepare products without waste and at the same time in a safer way.
With the slogan of having one of the cheapest hamburgers on the market, they quickly managed to expand beginning in the 1960s.
They caught the attention of many businessmen, including ray kroc, who is considered by many as the founder of modern McDonald’s and the image of the golden arches. As well as most of the advances that led this small neighborhood restaurant to be what it is today.
Permanent advances.
The word innovation is closely linked to the success of McDonald’s from the beginning. Since they are the inventors of one of the most comfortable systems for the user for many years; Known as a “drive-thru.”
today toowell continue on that path, offering the home delivery of McDonald’s, something unthinkable so far; but now it became a reality thanks to his alliance with the firm Domicilios.com
On the other hand, they are renewing their restaurants worldwide, offering what is known as the “restaurant of the future” experience; in which from the beginning customers are received by a machine that takes their order and allows them to pay without having to go through a cashier.
In addition, they are returning to their origins, once again including waiters in their restaurants; something that was not part of the firm and that is now adding a novelty that many find welcome.
It is that it is very comfortable when visiting one of these new restaurants, which also present a renovated, larger and futuristic environment; receive the food that we ordered minutes before from the hands of a waitress.
His arrival in Colombia in the mid-90s marked a milestone in the country., in terms of offering a completely new product to a market that has had a meal that matches the nation’s favourites; which are undoubtedly hot dogs and hamburgers.
Eventually they grew to escape to the capital and reach regions like Cali, Medellín and most of the country’s big cities.
Conclusion.
Only the future knows what awaits this company as successful as it is great, but everything indicates that whatever comes, it will come hand in hand with permanent innovation and creativity. that have always characterized it throughout history; allowing them to create one of the most emblematic hamburgers of humanity: the big mac.
