Fairs are the perfect occasion to publicize a brand. Therefore, being the most prepared company in a big event will provide great benefits; such as greater visibility among potential customers, partners, or contacts with whom to establish relations
commercial.
Go with utensils that remember the brand, such as personalized key rings or pens; it is a way of making sure that the brand name will go with the client.
However, what to take into account when selling at a fair?
These are ways to make a company’s product or service promote itself in the best way. Let’s see one by one.
What to keep in mind when selling at a fair.
1. The impact of a merchandising bearing the name of the brand.
Whether it is from a company that sells a product to other businesses (B2B), or a brand that is sold between customers (B2C); The objective of attending a fair is get visibility Y make the name of our brand remain in the memory of potential customers.
What is the best way to achieve it?
In the form of personalized key rings, pens, USB devices or any type of daily use device that the client can keep for later use.
Certainly, depending on the type of business and the product or service offered, one type of specific merchandising.
For this, it is advisable to carry out a joint study between the Marketing department and the Sales department; to decide which product to focus on and how best to promote yourself at a fair.
2 Make a difference with a unique and attractive stand.
Within the framework of the delimitation of the different exhibitors within the fair, it is essential face the organization of the stand itself with time and attention.
A booth will attract more people to stop and learn more when it is more colorful or appears more interactive.
For this reason, there are a few things to keep in mind:
- Place where the fair will be held.
- Duration.
- Opening hours.
- Event capacity.
- Stand placement.
It will not be the same to be at the entrance to the venue, where the stand will stand out on its own; than in a corner where the movement of people will be less.
Taking all these aspects into account is essential to optimize our presence to the maximum when selling at a fair.
3 An individualized treatment and offer more information
In the case of dealing with customers, promoting personalized treatment will be key to capturing the attention of passers-by.
In any case, it is convenient to promote actions so that the client can search for or obtain more information about our company after the event itself.
That is, deliver a dossier with more information, offer free trials of a product, or promote subscription to a newsletter via email.
These are some ways to keep attendees in touch with our brand.
Loyalty through free samples or benefits that they can obtain if they agree to register with their email; are very effective ways of guarantee a new portfolio of potential clients.
We hope these tips help you get more potential customers when you go to sell at a fair.
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
