Did you know that the psychology and marketing do they have a very close relationship? The behavior of the buyers can change according to the way in which the advertising is approached. There are many factors that must be taken into account to achieve a good marketing strategy based on personality. In this way, we invite you to continue reading since we will delve into the subject.
First of all, the subject of what good publicity can achieve in the human psyche has been raised for a long time. Or rather, advertising conformed to certain parameters. Since Carl Gustav Jung established the 12 personality archetypes, it has been shown that there really is effectiveness.
personality-based marketing
Based on the differences between each type of personality, brands and companies can create unique strategies for each one. For example, in the United States during 2001, a study was carried out on 20,000 people. It was shown that depending on the personality there was an affinity towards a certain food. Those who consumed peanuts were more placid or calm individuals. In contrast, the potato chip buyers were somewhat tougher people and more competitive with each other.
That being said, the best thing you can do is create a personality-based marketing strategy. For it, first you must segment and social networks are perfect for it. By achieving segmentation, it will be much easier to give the personal touch to your brand with which your buyer persona will feel comfortable.
The 12 archetypes include the:
- Innocent
- Carer
- running man
- Explorer
- Wise
- Hero
- Wizard
- Lover
- Jester
- Carer
- Creator
- Ruler.
Each type seeks to convey some feeling as a brand, thus creating a connection with its client.
For example, many brands such as Coca-Cola or Disney, focus their strategy on innocence. How is a brand with an innocent character characterized? Mainly, based on a message of honesty, trust and humility. This is the case with each of the archetypes, they are special to each buyer.
What are the personalities that exist for each buyer?
The brand must have a personality, but as we mentioned, each buyer also has their own that sets them apart from the rest.
Both the brand and the campaigns specially designed for the public must be aligned. With that said, it’s time to see what the buyer’s personalities are. Specialists have managed to encompass 4 types of buyers. Pay attention, since accordingly you must make a plan.
The assertive shopper
He is a personality who loves challenges and above all compete. He always wants to have quick results from his products, without wasting time and fairly.
To earn the trust of these types of buyers, you must convey professionalismand above all demonstrate that your product can provide solvency quickly.
Would you like to know what kind of behavior you have? Then we invite you to take one online personality test specialized. Just by answering a couple of questions, and after an analysis, you will be given a completely correct result. Try it!
The friendly consumer
They are creative people, they love to be active in their daily work and they love to discover new things. What they look for in a product or company is that confidence be transmitted.
That same confidence is strengthened with the opinion of other buyers, so you must give him time to make his decision. The campaign carried out must demonstrate the advantages of the product and not rush it.
The expressive consumer
They are the type of people who always have something to say to stand out in their group. They express their emotions a lot, being quite extroverted. And it is that, in the same way they express themselves about the products they have used, giving their personal opinion of use; or narrating how it went with a certain brand.
To achieve an effective campaign against this type of people, your brand or company should be based on testimonials. Humanize your product as much as possible, since relying on statistical data will not be very effective in this case.
The analytical consumer
It is one of the most complex types of buyers, since it seeks all kinds of information related to the product. Its data is more than relevant, since it will compare it with the market options. Your purchase decision is fully based on logic.
In order to attract this type of public, you must inform them as much as possible about the characteristics of your product or service. Only then will they be able to see the advantages you offer over other competitors. They will feel more confident about your product, and will ultimately make the purchase.
conclusion
Knowing the type of person you are going to address is one of the best sales techniques that will make the path to success much easier. Therefore, we invite you to take the reins of your brand and apply a new type of marketing strategy based on personality. Do not doubt that you will see the results sooner or later.
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