How to choose names for companies.
In 2009, I was fortunate to read a book, to which I dedicate much of my success in marketing, The Brand Gap by Marty Neumeir.
(Meet 20 books in Spanish for entrepreneurs)
It was in this book that I fully understood the psychology of brand communication. Also everything related to positioning and the personality of a company.
Additionally, The Brand Gap He taught me the secret to choosing good business names. Which I used while developing some projects like Sevenly, Startupcamp and UnlearnChurch.com.
According to the book, The heart This process begins with 7 criteria that you can find below and will allow you to learn how to choose names for companies:
How to choose business names:
- Let it be different.
- Short and memorable.
- That is related to the product or service.
- Easy to spell and pronounce.
- Attractive.
- Adaptable.
- That it is not protected.
Ask yourself the following questions to clarify each of the characteristics.
-
Differentiation.
Does the name you chose stand out from other names in your industry? Does it break away from words and common language? The best names for a brand have the “presence” of a proper name.
-
Brevity.
Is the name short enough to be remembered and used? Do you think that your clients can reduce it and turn it into a nickname? Long and multi-word names end up being clipped and losing the initial message.
-
Property.
Is there a consistent relationship with the business purpose of the entity? If you think that name could work better in another type of business; you better keep looking.
-
Easy to spell and pronounce.
Do you think most people will be able to spell the name after hearing it? Will they be able to pronounce it easily after seeing it? A name shouldn’t become a spelling bee. Nor is it a reason to make people feel ignorant.
-
Attractive.
Do you think people will enjoy using it? Names that are intellectually stimulating, or that provide a good feeling when pronouncing them; They have a high probability of being successful.
-
Extensibility.
Do you think you can modify it for future products or updates? Do you think it suggests visual stimulation inside people’s brains? Good names provide great adaptability.
-
Protection.
Can it be a registered trademark? Is the domain available to create a website? While many names may be trademarks, some names are more defensible than others; making them safer and more valuable in the long run.
Good business names have these attributes. Does the name you chose for your company meet them?
If you don’t know where to start, this list of 21 business name generators will be of great help.
And remember that if you are really interested in creating your own business, you can purchase our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
This article was originally published on startupcamp.com. Its translation and publication in ModoEmprendedor has been authorized directly by the author and cannot be reproduced by any other means.
