Through social networks you can have direct contact with your potential customers, which is why you must be careful with the way you interact. In Entrepreneur Mode we share 5 tips to learn how to attract customers through social media.
How to attract customers through social networks.
1. Have identity.
Just as you recognize the voice of your friends talking on the cell phone, you must let your followers know what the voice of your business and/or brand is.
Before opening an account on Facebook, Instagram, or your YouTube channel; Your company must already have personality. Either for its image, sound and brand values; You have to project that personality.
Do you wonder how?
Through coherence and consistency in your post.
If you sell boxing gloves and you want to project rudeness, the words and wording of your posts must be direct, for athletes who are going to get into the ring to leave their souls, to knock out the obstacles that come their way.
eye! if you occasionally want to try something different, that’s fine, but you should know why you’re doing it!).
Also read: The importance of social networks for your business
If your followers identify with you, you are going to have real fans and potentially more business opportunities.
2. Don’t go unnoticed.
The posts in the news feed or timelines are like little people on a subway, there are so many that they can go unnoticed.
Therefore, if you want to attract attention you must use striking images and accompany them with titles that force them to click.
Imagine that each post is a bullet and you are at war, you cannot shoot just to shoot, you must do it knowing that you are going to hit the target; and always keeping in mind to maintain an identity.
Be sure to post positive things, your fans already have their dose of “going from bad to worse” on the news. Happy-themed content gets more shares and you’ll increase your chances of acquiring new followers.
3. Show your human side.
This is one of the most important tips to learn how to attract customers through social networks.
It is very likely that your followers are people who laugh, cry, and share. They do all this with people like them.
Show them you’re not just a brand. Give them reason to think they can count on you.
Get together with them, use words like “we” in your posts, include yourself in their problems and be part of the solution. Interact and help them!
4. Analyze and win.
You can’t know what your followers want overnight, especially when you’re just starting out.
So you should have the task of analyzing the results that the previous posts brought and identifying which ones were liked the most (also study at what times there was a better response).
Keep in mind that if you always do the same, the results will be the same. Don’t be afraid to try new things from time to time to surprise your fans.
It is a trial and error exercise that will bring you closer to the right people, in the right way and at the right time.
5. Delegating is moving forward.
Sometimes, if your work team is small or even if you are alone, you will see yourself up to the roof of work and it is possible that you neglect the management of your social networks.
So if possible, get a person who is exclusively in charge of that, who knows what is necessary to boost your business and keep your public attentive and waiting for the next post.
Let a professional take care of it so that you can focus 100% on the other tasks.
Conclusion.
Creating an identity is the key. With a defined identity, all the work will be much easier, because you will already have a path to follow.
How to attract customers through social networks is a 100% feasible task. However, you must be consistent.
You should also keep in mind that if you do not have the necessary motivation, you will never get the clients necessary to keep your business afloat. So arm yourself with courage and be willing to face bad results. Over time, you will see how all your efforts pay off 🙂
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
