Nowhere in the world is there a digital entrepreneur who wants to create an online store where no one buys. However, the internet is full of unusable sites that never achieve the results they expect, because they lose sight of basic elements to increase the user experience and, therefore, the conversion rate.
It is not enough to receive hundreds of visits if people do not buy your products or services. So take note of the following tips!
9 keys to have a successful ecommerce.
Choose the correct tool.
With the growth of electronic commerce, the options for creating an online store have also increased, but not all of them lead to the expected result. For this reason, you should evaluate which platform best suits your needs or business model.
You can choose from tools that must be implemented by a development team or others for digital entrepreneurs who want to venture into electronic commerce.
One of these tools designed to help those who do not have prior knowledge in creating online stores is Zyro, because it offers all the services for the creation of ecommerce. It’s easy to use and provides personalized customer support to help you through the process. The prices are friendly and you can try different templates.
There are also sites like Wix or Shopify that have multiple customizable templates so you can configure your site according to your product portfolio. Similarly, you can choose tools like WordPress.
Have the right product.
It is important that you offer your customers the items they are waiting for. Your online store should make a 100% effort to have a catalog of products or services that meets the expectations of users.
This does not necessarily mean having a large portfolio, since your ecommerce can be aimed at an exclusive niche that does not seek quantity, but quality. An example of this are online stores for collectors.
There are also ecommerce focused on marketing products or services that do require large portfolios. You need to identify which group yours belongs to in order to focus efforts on increasing your visits and, therefore, increasing sales in your store.
have availability.
This is one of the keys to have a successful ecommerce more important. Because if you have the best products on the market published in your online store, but when the customer selects them, they cannot buy them, you are making a serious mistake.
A person who invests part of their time in finding what they need and then realizes that it is not available when they put it in the shopping cart, can feel very upset and probably. This experience will make him run for another store.
There are many variables that can affect this process, such as systemic errors or lack of stock. Therefore, do your best to have the products that can be bought.
Price.
Having a good price does not necessarily mean “cheap”. Evaluate this aspect with the competition and give fair values to your users. At the same time, make sure that the offers in your store are carried out correctly when the customer goes to make the payment.
You must use all the tools that the different platforms give you to avoid price inconsistencies. One of the variables that most affects the reputation of an e-commerce is the lack of clarity in this regard.
In fact, in most countries there are regulatory bodies that penalize online stores if they market products or services with unfair prices or try to increase their sales with misleading advertising in promotions and offers.
increase confidence.
Making the customer experience in your online store a positive one implies taking into account multiple aspects that, at the same time, change as your e-commerce grows. Therefore, it is important to face people’s greatest fears when making an online purchase.
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Data usage.
You must guarantee people security when they fill out a form or when making the purchase process in your store; since they are sharing their email, address and bank account. These good practices will position your store as a safe site and customers will become promoters of your products.
Delivery times.
If you have ever failed to deliver a product purchased online, you know that there is no worse customer experience.
People trust the stipulated dates and even make plans because they believe in the information that your store is giving them. Also, if a client buys a birthday gift or purchases a service that involves more people, he will be very disappointed if you break the agreed times.
Product quality.
Be transparent with the information you provide on the products: publish the measurements, the material, the guarantee policies, etc; so that customers are not surprised when they receive their order.
In many online stores, the claim indicator for this novelty is high, since they focus on having large portfolios. As a result, they neglect the features and photos on the product detail pages.
Customer service.
Although it is true that with the previous steps you have mitigated most of the questions, online purchases involve questions that customers need to answer before, during or after the purchase.
Consequently, your users must be sure that there is someone on the other side of the screen to solve any problem. You can use a chat within the site or provide an email address for this purpose.
On the other hand, if someone leaves a review with doubts, reply to it as soon as possible because this will also show other customers that they are listened to in your online store.
We hope that with these keys to having a successful e-commerce, you will achieve the goals you set for yourself. Always remember to be self-critical and be in continuous improvement. The world of e-commerce is waiting for you 🙂
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And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
