Information is one of the most valuable resources today and, therefore, it is essential that they know how to handle it properly so that they can count on this resource in their favor. Also, if they know how to order the information and if they have a very complete database, they can better understand the behavior of their customers, so that they can provide them with exactly what they need.
If you pay attention to the business models of the most active companies in the market (like the tech giants, including Apple and Google), you can see that information is one of the most useful resources in the world. present.
Although the value of the information collected will depend exclusively on the way in which it can be used, so it is essential that they have the resources and the necessary tools to be able to have better results and make the most of the resources of the that they have
For their part, they can also find excellent courses in data analytics for companies, so there are access routes that can be much more effective to achieve results quickly and much more practically. As well as they can learn the necessary techniques to implement market strategies in a much more complete and professional way from the beginning.
Examples of how data analytics can be applied to achieve better results
As we already mentioned, the data that is configured as the information is collected is essential for conducting market research in which new products can be developed, and for being able to propose much more effective strategies that allow for better profit margins. They can also be an access route to demographic sectors that probably were not potential customers before and that, with the change of some factors, could be a very promising medium.
In order to have this specific knowledge, there are many training courses data analytics for companies that can be really useful for you, so we recommend that you pay attention to the offers available in the catalogs of the main online teaching media. And with respect to the specific application of knowledge about data analysis, there are certain cases that stand out above the rest, such as the following:
Uber and its ride sharing feature
One of the first advances made in the control of information is the creation of GPS, which served to draw much more optimized routes according to the traffic situation at that time and, likewise, according to the terrain and distances. minimum.
It is for this reason that it was possible to develop better navigation systems for vehicles that optimize fuel consumption and, likewise, travel time.
Uber was one of the companies that took advantage of this data. In addition to taking advantage of user data regarding the usual routes they took and began to provide them with more convenient alternatives, in such a way that it gradually adapted both to the needs of users and to the convenience of drivers who took better advantage of their trips and they had less dead time.
In turn, another great advantage is its algorithm that works according to the demand and availability of mobile phones, which modifies the price to make it more convenient.
Amazon, the sales giant
This company is the one that has grown the most in recent years because consumer demand has increased remarkably. In addition, consumption dynamics have also changed, which is why more and more people prefer to order products over the Internet, from the comfort of their homes, and receive packages directly at home; so they can count on greater comfort and more affordable prices.
The algorithms of this online product sales platform are some of the most efficient in the world because they have many measurements and information about the consumption habits of its users and their preferences. It is in this way that they recommend products that could be interesting to them and, in turn, they always know how to identify what their users specifically need.
Google Fit and Apple Watch
The uses that can be given to the data collected are really very diverse and practical, to the point that they can even enter the most common practices of our day to day and can take care of our health. Such is the case, for example, of Google Fit and Apple Watch, which are two health control platforms through portable devices.
The primary means of data collection used by these platforms are smart watches that have biometric sensors to measure heart rate, food consumption habits, the number of steps taken per day, and many other functions. By joining these data, it is possible to determine the health of a person and, consequently, programs to improve their health can be proposed.
Banking systems such as BBVA
Through its data collection projects, this financial institution was able to identify the main professions of its clients and, consequently, offered them personalized banking products. In addition, through events and exclusive benefits that were offered, they were able to learn about other factors that gave them an advantage in the market with respect to the other alternatives available in other financial institutions and with respect to the particular preferences of customers.
conclusion
Therefore, in conclusion, it can be determined that the information is really very useful if you know how to take advantage of it. At the same time, it is also essential to have the technical and specific knowledge to achieve a good performance of this information in the various practical media that can be found.
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