Volvo, together with design company Gray London, developed one of the most amazing and innovative products for cyclists. Is about LifePaint, the first reflective spray that aims to reduce the number of cyclist accidents in the capital of the United Kingdom.
London is known for being one of the cities with the highest use of bicycles. Unfortunately, nearly 19,000 cyclists are injured on the streets of the British capital; according to the CEO of the Volvo company, Nick Connor.
The spray is invisible during the day but at night it becomes reflective to make bicycle users visible and protect them. Not only of the vehicles on the streets, but also of pedestrians and other users of this transport system.
lifepaint It can be applied to helmets, jackets, bicycles and suitcases. For now, the product is only available in parts of the UK. If you want to see the product in action watch the video below:
https://www.youtube.com/watch?v=CfWzeGlaFvI
Reflective spray as a business opportunity.
Surely alternatives like this reflective spray can become a business option.
In several Latin American cities, the increase in cyclists is clear. Transportation systems are not always efficient; traffic makes driving a bad idea; and exercising, are just some of the causes.
Why don’t you find out if similar products are already available in your country? If not, you could investigate how to do it. See if it is viable and create a business model.
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