It is well known that advertising flyers are a very useful tool to publicize our promotions and events, as well as to let more people know what we do in our business and how we can be of use to them.
However, understand the flyer as a type of advertising support that only works if it is delivered by hand; significantly limits its possibilities and effectiveness. In this article we give you some ideas to get the most out of them and go even further with them.
To boarding? Watch out!
Although it is customary and, on occasions, even advisable to deliver the flyer in hand. This strategy is not always as effective as we wish.
For example, the foreign public can reject any such offer outright; because it is possible that they feel uncomfortable when seeing that a stranger approaches them with a purpose that they ignore.
It also happens many times that at certain times or in certain places, people go in such a hurry that they directly reject the flyer, or accept it; but to throw it into the first bin he finds on his way.
When we invest in advertising, what we seek is to reach the maximum audience and, despite the fact that we are aware that some of these flyer They will not penetrate among those who receive them, we do not want most of them to end up in the trash without having fulfilled their mission.
So we must find alternative ways to reach our target audience. Without being intimidating and, at the same time, without going unnoticed.
Flyers in related establishments and businesses.
A first alternative to the delivery of the flyer in hand. It consists of depositing them in related establishments and businesses; either because of the type of services or products they offer, or because we have a good relationship with their owners.
As companies, our main objective is that they know us and resort to what we offer. So we need to be open-minded about where to put our flyer.
You never know if among the clients of a cafeteria someone may need the services of a lawyer at a specific moment, or if the clients of said lawyer want to have lunch or dinner in a different place.
Count on other businessmen in the area and also offer to distribute their advertising; Collaboration always brings good results.
Flyers in tourist offices and public spaces.
In many towns, the tourist offices set up an area for businessmen in the sector to leave their advertising and to make themselves known to those who visit their town or city.
In these cases, do not forget to adapt your flyer to the specific target audience. If many foreigners tend to come in high season, print flyer in several languages (yes, we advise you to do without automatic or amateur translators, or the result will be the opposite of what you are looking for).
You can also check if the health center, the police station or the town hall itself have any space where it is allowed to leave advertising of this type.
In short, it’s a matter of letting your imagination run wild and thinking outside the box: traditional ways have limited effectiveness. Start putting our advice into practice and you will see how your flyer They go further than ever.
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
