In this article you will know 3 Sales Strategies applied by Nikethat you can apply to your business, even if it is a small one.
Since its creation in 1964 by Phil Knight, Nike has become the world’s largest manufacturer, supplier of athletic shoes and apparel.
That is why in this article I will tell you 3 sales strategies that are applied by Nike:
Sales Strategies applied by Nike.
1. Significant stories and slogans.
Nike campaigns are really effective, because they focus on creating meaningful stories to build a loyal fan base.
Nike causes emotions in its customers through an emotional brand. They carefully create ads, with the goal of evoking particular feelings and making Nike products more meaningful in the minds of their buyers.
This brand tells its story in a narrative way of a hero who overcomes difficulties, resists and fights with the enemy; Furthermore, he manages to win in the end.
That is why its label “Just Do It” has become a symbol of resistance in the sports world.
2. Distribution Strategy.
Distribution strategy is another key component of Nike Digital Marketing tactics.
Through various distribution channels such as online stores, resellers, distributors and marketplaces; are the main distribution methods that this brand uses to distribute its products worldwide.
One of the ideal marketplaces for Nike is Amazon.
Nike has an online store within Amazon, which allows it to access all the customers of this marketplace, and further expose its brand in different markets; including the United States, Europe, Australia, Japan, among others.
Selling on Amazon can be done well whether you have a small, medium or large business like Nike. This marketplace has many benefits, of which we can name:
- It has customers ready to buy.
- Access to other countries.
- Confidence when buying.
- It has internal tools that will allow you to increase sales, such as
- Advertisements.
- Different types of categories to sell your physical or digital products.
- Brand registration within Amazon.
- Storage of your products in logistics units.
- Customer service and much more.
You may be wondering that your brand recognition is not as powerful as Nike’s.
However, the Amazon platform allows you to create ads and position your products at the top of the Amazon results page; applying SEO in the listing of your products.
3. Influencers on YouTube.
Much of Nike’s success can be attributed to slick marketing and sponsorship deals with the biggest names in the sporting world.
The brand has adapted its advertising strategy to cope with this digital age, most often targeting social media influencers for strategic partnerships.
In this section, we will examine how Nike collaborates with a major influencer on YouTube.
Within YouTube there is a channel called “What’s Inside?”, with more than 6 million followers; it consists of parent and child and they are known for showing what is inside various objects; ranging from a phone to larger objects, cutting them in half.
In collaboration with Nike, this channel has created over 7 sponsored videos documenting the halving process of various of their sneakers. Including Air VaporMax, HyperAdapt, among others; where such videos have so far reached millions of views.
The success of this YouTube channel’s sponsored videos was an important element of Nike’s Air VaporMax launch.
For influencer marketing campaigns to be successful, brands need to be strategic about when and how influencers can post their sponsored videos.
If done correctly, influencers can improve brand recognition and increase sales after product launch.
Conclusion.
To apply the 3 Sales strategies applied by Nike, you do not need to have a great brand.
You can do the exact same thing on a different scale. Likewise, you can consider these examples when creating your digital marketing plan to sell.
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
