Social media has created not only new ways to produce and consume content, but also a career path that can generate millions of dollars a year. Some recently published studies show that in Latin America, for example, digital influencers can earn more than US$1 million a year from online videos.
The most populous countries, such as Brazil and Mexico, have almost 10 million professionals in this field, which has also gained space in the routine of Colombians and other Latin countries.
If we look at the most popular social networks in Colombia, influencers such as Carolina Gómez, Beatriz Arango, Yuri Vargas and Jennifer Leibovici stand out for the number of followers. All of these profiles work in the fashion industry and post content to more than 100,000 followers.
His earnings are not publicly disclosed, but some news reports report earnings in the millions per year. After all, companies pay dearly for some publications, precisely to guarantee the reach of people.
This is repeated in other Latin American countries, especially in Brazil and Mexico. These two countries, as we said before, have millions of users looking for a professional career in the networks. Names like Felipe Neto and Kimberly Loaiza managed to build real fortunes with online activities.
The biggest focus is almost always on online videos, whether it be shorter posts on Instagram or even content where the creator needs to edit videos for posting on YouTube or another similar platform.
The numbers show that this is a tough race to succeed in, but the financial response is high. Even soccer players, such as the Colombian Radamel Falcao García, have invested in it to further ensure professional benefits.
The image of the 36-year-old player is very strong in the country and in the world, which is why he has more than 15 million followers spread across all networks. His billing must be high in the online universe, especially in recent years.
Bull market
A curious fact is that the trend in this market continues to be upward, even if we focus on online videos. The growth of TikTok in Latin America has made more influencers appear on the platform, and again managing to attract millions of followers.
Companies have started to take a closer look at the Chinese platform focused 100% on online videos. That is, it is a trend that is not expected to change in the short term.
However, this is a difficult market to gain prominence. Content creators need a lot of creativity, and even some investment, to make an impact on social media.
The idea of just creating content and waiting for the audience is old, since there are several marketing agencies specialized in this market that move billions of dollars every year. Being an influencer, whether in Colombia, Brazil or Mexico, is a task that requires a lot of work and dedication. The good news is that the profits can be quite high.
There are few professions in the world that offer a turnover of US$ 1 million a year. This explains why there are so many people looking for success in the networks, something that generates competition and even more dispute.
Winning at this task, however, is not impossible, and the examples we cite here indicate this. There is no shortage of tools and information available on the internet to help.
Online video is all the rage right now, and influencers who know how to use it will come out on top. This is the trend that should be the focus, especially for those who are just starting out and dream of flying high in this field.
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