In this article you will learn 4 ways to promote yourself as a freelancer and without using social networks. Let us begin!
While social media is a wonderful resource for promoting yourself as a freelancer, it can be exhausting to be constantly connected and trying to stand out in a fast-paced world.
Also, with Facebook’s privacy issues, many social media users are jumping ship; fearful of how platforms are making use of their personal data.
Do you want to show your work to many people? In this collaboration with 2×3 we explain how to promote yourself as a freelancer and without using social networks.
How to promote yourself as a freelancer without using social networks.
1. Create your own website.
Your website should be the perfect place to showcase your professional work and let people know what you do.
Of course, after learning how to create an amazing website, visitors won’t come automatically. You must work a little to achieve it.
Having specific keywords on your site and blog posts will allow your page to appear at the top of search engines.
It takes some time to build robust SEO (search engine optimization); especially in competitive fields. However, if you do it right, the page traffic will increase.
In addition to SEO, your site should be cleanly designed, easy to read, and have a contact page available. Remember to constantly update it. Search engines favor sites that have frequent updates and new content.
2. Comment on forums and portfolio sites.
Popular online platforms like Reddit, Quora, and Flickr are a great help in promoting yourself as a freelancer.
Reddit even has sublists where freelancers can post that they are looking for work.
For freelancers who provide services like editing, legal advice, financial advice, and more; answering questions on forums like Quora can help drive potential customers to your website.
On the other hand, images or works shared on sites like Flickr; They could also have links to your website.
3. Post as a guest.
Guest posting on popular sites and blogs is common for freelance writers; since anyone can use this possibility to promote their services and have more work.
Whatever your job as a freelancer, be it web designer, voiceover jobs or accounting; Discover what type of clients you are focused on and what they search on the internet to find help and advice. Then, offer guest posts that have to do with what your target audience is looking for.
For example, novice bloggers might be looking for advice on how to save on web design; So a guest post on a popular site, headlined “Why DIY Web Design Will Cost You 35% More Than Hiring A Professional,” will not only grab their attention; it could also convince them that they need to hire someone for this task. And since you gave them advice in the article, they might also be more interested in contacting and hiring you.
4. Write an ebook.
It’s a similar idea to guest posting.
You can write a short electronic book (or ebook) and offer it for very little money on Amazon. Again, the idea can work for any freelancer, if you target the title directly to the niche you are looking for.
Write something like, “Why do you need to hire a voice talent? Or “Why do you need a copywriter and how do you pay for one?” it’s too generic. Instead, really search for the ideal client and write specifically for them.
If you’re a freelance writer who only writes for lawyers, you could offer something like: “How to build a website for a law firm that attracts more clients.”
Writing a book will take much longer than a guest post, but you can make a name for yourself while offering valuable advice to readers and directing them to your business.
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
