We have talked about clients countless times. We know that modern marketing translates all its efforts towards achieving improvements in the relationship with them. Every day we are witnessing new marketing techniques that aim to gain a deeper understanding of the mind of the consumer. Under this point, What makes a certain brand have followers and another not?
About loyalty, we know that there are many mechanisms to create emotional bonds between client and brand. Mechanisms included throughout the purchase cycle. E-mail marketing is a good communication and loyalty tool. The versatility of mailing allows you to act in both B2B and B2C channels as well as in engagement issues.
Loyalty with email marketing.
You may think that in this world of social networks, it would be best to focus all our efforts on building loyalty through Facebook, Twitter or Snapchat. We tell you that no, for today email marketing continues to be the most profitable and effective tool in terms of loyalty and conversion of users to regular buyers. From studies we know that on average, running a mailing campaign costs 80% less than advertising on social networks, for example.
Email marketing costs 80% less than campaigns on social networks. Click To Tweet
There are many companies that have seen in this tool, that quick action variable to communicate with the client. Segmentation, as in all marketing issues, plays a fundamental role if what you want is to go to the target audience.
The success of a business depends on communicating with those who really care about us. What is the use of creating beautiful campaigns if they are going to be received by people who do not fit our target? Waste of money and time. That is why the recommendation when doing e-mail marketing is not to buy databases.
A brandlover is someone who is “in love” with your brand, a faithful follower. Someone capable of being a pro bono brand ambassador. A brandlover does a lot for your brand, he follows you, he buys your products and the best thing: he always speaks well of you.
A brandlover not only buys your products, but also speaks well of you. Click To Tweet
How to turn a client into a brandlover with email marketing?
Nothing is easy in life. Loyalty is an issue that requires hard work. This is a job for companies that pursue a long-term relationship. The goal is that whoever has purchased our products at least once becomes a permanent customer.
Direct communication.
By speaking directly to a customer you achieve two things: they start to see you as a friend and they give you first-hand feedback about your product or service. The feedback can be through a comment, suggestion or a repurchase. Who makes a second purchase is predisposed to have a more emotional relationship with your business, with your brand. Through a newsletter you can build loyalty effectively. What do you need? Relevant information for the target. Email marketing allows you to talk to who really cares about you. You only need creativity when preparing the newsletter. Put yourself in the shoes of the other, and create powerful messages.
Accompaniment in the purchase cycle
You made a purchase, what would you expect from your favorite brand? That they thank you somehow, right? Email marketing allows you to be with the customer during the purchase cycle. Through a welcome e-mail you can communicate your good wishes, thanks, and also provide your contact information.
Do you want to know what the customer thinks of your brand? Why don’t you send a customer satisfaction questionnaire? With your email marketing platform you can do it. You just need time and start creating practical and effective questionnaires.
If you want to know which platforms are the right ones and learn more about this interesting world of email marketing, this guide is for you.
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
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