You have an idea, great products to offer, and a passion for what you do. If you are starting your business and having an office seems expensive to you; You must take into account the advantages of creating an online store.
Advantages of creating an online store.
Generally an online store costs less to start a physical store. The geographical scope of an online store is almost unlimited. And if you know how to carry out your marketing strategy, you will have lower costs and probably a better targeting of your product.
Everything you offer online can be more precisely targeted to potential customers in relation to the use of conventional media. Keep in mind that if you want to sell outside the country where you reside; You will have to know the international standards that regulate this service.
You can be open 24 hours a day, 7 days a week. With automation and payment processing, your business sales can be made at any time and customers can buy when they want.
If you want to promote a “deal of the day” it will only be necessary to configure the new prices, and ads that express said information. You will not have the need to spend on expensive printed materials.
Likewise, you can focus on products and services to specific groups based on the purchase of data; if you consider it necessary.
Your business will be able to have greater visibility in the market and over competitors if you do good search engine optimization and online promotion.
In the same way, creating an online store can support your communication efforts with customers, by including comments and testimonials. Remember the great power of voice-to-voice marketing.
We could continue here listing the benefits of creating an online store. The idea alone sounds fascinating, but at the same time you may be wondering: how to create an online store?
How to create an online store.
If you think: “I don’t know anything about programming, let alone how to create a website”…
Relax, you are not alone, someone already thought about it…. and he has created a tool to help you.
Shopify is an e-commerce platform that makes it easy for anyone to sell online.
https://www.youtube.com/watch?v=V9OOB0Fa47M
This company has created a platform with easy access and interaction in which you can create your online store.
Benefits of creating an online store with Shopify.
You will have the opportunity to choose between various templates; the one that best suits your tastes and needs. Upload photos of your products, assign prices and carry out a promotional campaign in a simple way. Also, Shopify helps you set up payment methods; in which your customers will make purchases.
As well as a point of sale system to boost retail sales; and a card reader for processing credit card transactions via a mobile phone.
Shopify currently has over 150,000 merchants in 150 different countries, including: Tesla Motors, Budweiser, Google, Wikipedia, LA Lakers, Sundance Film Festival, and many more. Knowing this, you may be a little more secure and feel more support about who you are leaving in charge of creating your online store.
Do not hesitate to sign up for its 14-day trial version so that you become familiar with its interface, how it works and if it suits your needs.
We hope that you can take advantage of this great platform and that your sales increase exponentially. successes!
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
