The digital marketing It is becoming increasingly important within the company. Especially when we talk about electronic commerce. And it is that nowadays the client, normally, enters the internet to find out about the companies in which he is going to buy.
If you do not want your company to become obsolete due to its non-existent or poor presence on the Internet, the best thing you can do is find out about the keys and digital marketing tools that will make your company look attractive and professional in the vast ocean of the Internet.
The consumer has changed his way of connecting with the company and the medium is also different. That is why the company, to be up to date, must adapt to the consumer and the environment.
New technologies make it easier for us to work with tools that will provide added value. Next we are going to give you a list of tools and keys that will help you stay up to date and differentiate yourself.
Digital marketing keys for your company to stand out on the network.
1. Define your marketing strategy.
It is very important that you define a solid strategy before starting to work on your digital marketing. Besides of budget that you want to use in this action, the main focus will be to correctly define the potential client.
To create the customer profile, a buyer profile called the customer profile is established. buyer person. You can also define several different profiles when your target customers are different, segmented into groups.
How to define the buyer’s profile?
To define the profile, it will be important to gather as much information as possible about the customer, analyze their behavior, how they communicate and what their habits are.
This will give us an idea of how to present our product so that it fits, what language we should use to get closer to them and the details that can make them perceive us as a closer company oriented to their tastes and needs.
2. Position your web page.
The website will undoubtedly be your letter of introduction to the public. When entering it you will create a sensation in your clients; that will make them stay in it and end up hiring, or that they flee from it quickly.
Your digital marketing is mainly supported on your website; That is why it will be of special importance that you take care of the following characteristics in detail:
Design:
The color palette you use will be important. Depending on what you want to convey, you should use more pastel or stronger colors. This is where color psychology comes into play.
It will also be important that the sections you create are accessible and easy to differentiate. This way you make it easier for your client to navigate through your page.
Contents:
Information presented clearly and of value.
When the client enters your page, they look for answers, and those answers have to be visible. It is better not to load the page with text to make it more enjoyable. However, you must present all the information of interest.
Load:
The loading speed of your page must be fast; For this it is important that your images do not weigh much.
Security:
Your page must be secure so that your client does not question its reliability. Use HTTPS.
Format:
More and more people are browsing the web through mobile phones. That is why it is essential that you have a mobile format for your page.
Contact:
A contact number, an email address… It will be very important to make it easier for your customers to contact your company for any type of doubt or need that may arise.
To position it in google, the search engine par excellence, we will have to have positioning SEO and SEM.
We must know what keywords we want to position, create related content and have an updated web page; They will be key when it comes to appearing on the first page of searches.
It will also help us to get them to talk about our company and link our website to other pages.
3. Humanize your company.
Customers are looking for more than buying a product; looking for one andshopping experience. To give them a satisfactory experience, it will be important for them to see your company as transparent, close and committed.
You must give it the most human image possible (no one bonds with robots unless we are talking about the movie “Her”).
For this, the company must give a brand personality that transmits the message in the client’s language and focused on their tastes. The client wants to feel special and unique.
It will also be important to introduce the team and have a Customer Support quality.
In addition to the skills and attitudes that workers must have, which are very important to create the bond with the client; it will be important to help us with the right technology to create the highest customer satisfaction possible.
Count on innovative tools in customer service such as virtual switchboards and call centers, will make a difference and exceed the expectations of our potential customers.
These systems allow you to manage calls in a more effective and professional way, saving time for your workers and customers.
Finally, we will highlight the presence in social networks. In addition to being a fairly cheap medium, social media allows you to reach an almost limitless variety of people.
The use of LinkdIn, Facebook and Twitter to create and share information about the company, is increasingly key in today’s companies.
That is why it is so important to be present on social networks and allow your clients to share information while giving you the possibility of rewarding your best clients with special mentions.
The use of influencers which is so fashionable lately, can also be of help; since the content shared through certain characters, can create a much more footprint in certain clients.
You now have the keys to make your digital marketing strategy work. What are you waiting for to put it into practice?
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
Author: Ana López, Director of the company’s Marketing and Communication Department virtual. Specialized in digital commerce and internet marketing, I am a frequent contributor to other blogs and consultancy activities for large groups.
