Digital marketing is one of the skills most in demand by companies today. These seek to attract more customers than their competition through different channels: web pages, advertising, social networks, email marketing, etc.
For brands, this is often like playing a game of poker from your computer or cell phone, each movement, however small, can significantly influence whether or not they are successful. However, digital marketing, like poker, is not a skill that is learned overnight, especially knowing that it is such a changing world.
Anyone who wants to be a professional in this field must be willing to invest many hours a day in researching and learning about this topic. In this article we show you 5 tips to improve your digital marketing.
5 tips to improve your digital marketing
Write headlines that leave no one indifferent
It has been shown that the headline of a text is one of the most powerful weapons that a company has to capture the attention of customers or users.
The headlines are usually very diverse, but the ones that work best are those that express a novelty or show benefits for the future client. In addition, others that tend to capture the reader’s attention quite well are those that generate a lot of curiosity, for example, starting with a question.
Writing good headlines is much more than using the first topic that comes to mind. The Internet is full of these phrases that, far from reaching more people, end up not connecting with anyone: “I have the solution to your problems”, “Do this and your life will change”, etc. To end this section, our advice is to try to be as specific as possible in your headlines, writing “things to improve your diet” is not the same as “5 simple tips to improve your diet”.
First of all, know your ideal client
Many companies continually wonder why they are not able to attract more customers. The question that should be asked on many occasions is: Do we really know our ideal client?
To be successful in this world, it is essential to know its objective data: your age, work, gender, what you do in your free time, etc. But almost even more important is that you know what their tastes, emotions, feelings, passions, etc. are. Think that emotions are the main reason for a purchase in 95% of cases.
Define your goal
What do you want to achieve with your product or service and with all the actions aimed at attracting more and better customers? Along with the one in the previous section, this is another of the most important questions you should ask yourself before starting your business. If you don’t, all your marketing efforts may be frustrated.
When a company has a well-defined objective, it knows better where to direct all the “bullets in its gun”, metaphorically speaking. Defining the objective is not an easy task, it requires many hours of reflection and meditation on your part. You and only you know better than anyone what is necessary for your company and to improve your digital marketing.
Create a tagline that says who you are in a few words
The tagline is that short phrase that defines the brand very briefly. To give you an example: think of the Nike brand and its tagline “Just do it”.
Keep in mind that you should never confuse the tagline with the slogan. The slogan is used for a specific advertising campaign and, when the campaign ends, it disappears or is changed to a new one.
To create a good tagline, you must reflect on what makes you different from others or the mission you want to carry out with your brand. All of this must be captured in a sentence of, at most, six or seven words.
Try not to sound promotional
As the great Tom Fishburne said: “The best marketing doesn’t look like marketing”. If users and readers realize that you are desperate to sell, they will run at the first opportunity. The best way to gain the trust of potential clients is by first providing them with something of free value: advice, a guide, an e-book, etc.
The best home page of a website, for example, is the one that is created to attract leads instead of customers directly. Email is another means by which you should try to build trusting relationships and never overwhelm your list with your products or services.
Improving your digital marketing is a skill that does not stop and is changing every day. Keep in mind that there are things that you should not overlook if you want your marketing actions to have the desired effect: creating attention-grabbing headlines, knowing your ideal customer, defining your objective, creating a tagline and trying not to sound promotional are all some of them.
Once you learn how to improve your digital marketing, the results will be reflected in the increase in your sales.
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
