We are talking about streaming or live broadcasts and it is impossible not to think about Twitch. This digital content platform has been going strong in recent years, captivating the attention of more and more young people.
For the most part, the users of this network (either as streamers or as part of the audience) are people between the ages of 18 and 34 who are looking for alternative forms of entertainment, moving away from traditional means of communication.
For those who decide to become a streamer, Twitch is very accessible. Anyone can go live and easily start streaming.
In any case, the offer in this medium is beginning to grow and this requires content creators to improve the quality of their products.
On the internet you can quickly find twitch courses that teach how to define the target audience, how to broadcast the content you want to communicate and how to make a good quality livestream, among others.
As it is a medium in which many have known how to venture without prior training, it is advisable to take courses with people who guarantee good results. In the twitch course with alkaponeFor example, the user will receive tools and advice from one of the most successful streamers on the platform.
Together with crehana.com they have been able to develop a program that aims to professionalize this activity to (why not?) monetize it or simply to create a faithful community around it.
Numbers that do not cease to amaze
Millions of people consume the content offered by this platform daily. It receives around 26.5 million visits per day.
Likewise, during 2021 the Twitch audience increased by 45% compared to previous years, reaching 18.5 billion hours viewed and becoming the leading Streaming tool worldwide.
In 2020 alone, more than 13 million people decided to start broadcasting live for the first time on this medium, making the community of this platform currently offer content in more than 30 languages.
The growing number of users led this means of communication to begin to diversify the type of content it offered to its audience (although we will never know which of the two preceded the other).
In 2011, when the platform was created, its main function was to broadcast video games live. Currently, although its greatest consumption continues to be related to Gaming and eSports, you can access all kinds of classes, recitals, soccer matches, press conferences, talks, audiobooks, etc.
It is not limited to a single theme, but offers content for all tastes. In this way, it prevails in the field of audiovisual consumption, coming to dethrone other traditional media that for a long time remained among the favorites.
the most chosen
As we have already mentioned, it is a platform with a wide range of content, which is why the streamers most acclaimed by the audience belong to different categories.
twitch in the world
Among the most recognized worldwide, we can mention: xQcOW, a Canadian streamer who offers close to 300 million hours of content and who for the second consecutive year has been declared the most watched streamer on the platform.
Although at first he focused his hours on gaming, today he not only offers video game content but also organizes In Real Life (IRL) broadcasts for events such as twitchCon, or plays chess online, among others. Additionally, he broadcasts full-time for Canadian eSports company Luminosity Gaming.
As for leading Spanish-speaking streamers, we can mention AuronPlay, a Spaniard who leads this ranking and has managed to reach 116 million views with 4 million monthly viewers. In addition to focusing on video games, it also proposes criticism, satire, and internet trends.
Twitch in Peru
In Peru there are various streamers that offer very interesting content. Among the most prominent in recent times are:
Solicorn, a well-known personality in Peru who has almost 2,400 followers on his Twitch channel. Currently a Dota 2 streamer who has also had the chance to be part of the most important eSports team in the country: Thunder Predator.
We can also mention Andysane, another content creator with great impact in Peru. Although initially he began broadcasting on his YouTube channel, after a while he began to venture into the twitch platform, currently reaching 70,000 audience followers.
monetize recreation
The platform has become the place chosen by young people to meet daily, chat, interact and generate entertainment content. What began as a simple recreation today offers the possibility of becoming a job.
There are several ways to earn money on Twitch. One of them is donations. that participants in a live stream can perform to their chosen content creators.
audience subscriptions It is another option to earn money. In this case, the viewers pay the subscription to the streamers in exchange for certain benefits.
For those who broadcast live in front of a large number of views and followers, also there is the option to insert advertisements and other types of advertisements into your broadcasts. This allows them to earn a percentage of the money that is generated.
Sponsorship is one of the most desired by those who broadcast live. These are generally companies linked to the theme of the content creator and the contracts or conditions vary according to each organization.
On the other hand, for successful streamers who command high audience levels, Twitch offers partnership contacts, that is, exclusive contracts that ensure a working relationship with the company under conditions such as: a certain number of transmission hours and following the guidelines defined by the company.
The offer is really tempting: recreate yourself, interact with people and earn money. A very attractive combo that will surely captivate more and more young people. Therefore, for those who want to enter this exciting world and start monetizing the content, it is advisable to train with experts in the field to ensure the desired results.
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