A logo is the face of a company, the quality of which affects brand recognition, profitability and prosperity.
The image should not be ambiguous or imprecise – only a clean, stylish and elegant logo will make the right impression on potential customers.
What is a logo?
A logo is the visual symbol of a company or a brand that unequivocally identifies it to the customer. The logo reflects the company’s mission and values and serves other important functions:
•Evoke associations with customers: The logo should only evoke pleasant and precise impressions, without hidden meanings or sub-texts.
•Communication with the target audience: The logo is used to communicate with potential customers through social media, signage and billboards.
•Attract attention: Only an expressive and bright image will capture the attention of the client and attract his attention even if he does not know anything about the company or the products manufactured before.
•Report: The logo will give your customers important information about your company, products or services.
• Recognition and competitiveness: A unique logo design distinguishes a company from its competitors and makes it recognizable.
It should be noted that the presence of a logo for the manufacturer of expensive clothing or vehicles gives the company a special status in the market. The image does not have to be catchy: it can be done in the shape and colors of the company design.
A good logo: basic signs
The main way to evaluate the logo of a company is the principle of “I like – I don’t like”. As a rule, a potential customer pays attention to the shape and color. But there are other criteria that a good recognizable logo must meet:
- A complete reflection of the activities of the company and the characteristics of the products.
- Easily recognizable against the competition.
- Legibility on all supports, colors and sizes. This is relevant if the logo is to be used online, printed on clothing, or on promotional banners.
- A harmonious combination of composition and tones. The image must not conflict with other brand display elements.
Also, the company logo should match the style and preferences of the target audience.
How to make a logo online
To make a company logo, it is not necessary to seek the help of professional designers. Today, there are a large number of company brand design services on the web.
One of these services is a logo generator: Turbologo. This program is designed to create professional-looking logos, and is especially in demand by business people with limited budgets.
A logo is created in several steps:
It is necessary to specify the name of the company in the corresponding field and click on “Create logo”. In a few seconds the system will automatically select the logo design, among which the user can choose the one they want.
You only have to specify the field of activity of your company and answer a series of clarifying questions. Once a logo design is selected, you can save it or add it to favourites: you can continue working with the folder at any time.
You must register in the system to save the logo. Once you have created an account, you will be able to access all the designs.
It is important to note that when working with the Turbologo service, the user can edit the created images – change the color scheme, font or design elements – as well as create business cards, envelopes and letterheads.
The process of creating a company logo is simple and will not take much time.. It is important that the businessman understands the idea and the essence that the logo should reflect. When looking at the landscape, it should be clear that quality goods and services are being offered to customers. In addition, it will become recognizable in the market and among competitors.
The main rule for entrepreneurs is to avoid plagiarism: do not use other people’s designs. This will negatively affect the company’s reputation; customers are quick to remember shiny logos and can therefore easily determine that the image was ‘stolen’.
Finally, an original and interesting company sign can be used not only for product branding, but also for placement as a sign above the office, for website design and social media, when printing visits, producing souvenirs and clothing. corporate.
And remember, if you are really interested in creating your own business, you can read our book “How to create a company while working: Discover how to manage your time, manage your money and motivate yourself while creating a company and working for another” , where you will find all the information you need to found your own company, without having to leave your job.
