In this article you will know 7 secrets of steve jobs to enhance your entrepreneurship and how to apply them.
Apple co-founder Steve Jobs is one of the greatest businessmen of all time, so any sensible businessperson should know the secrets of steve jobs.
Carmine Gallo, communications coach and author, wrote a book about Jobs that extracts key lessons on entrepreneurship and innovation.
In his book “Steve Jobs’ Innovation Secrets,” Gallo lays out what he believes are the seven basic tenets of Jobs’ business philosophy and how others can adapt it:
7 Steve Jobs secrets to boost your entrepreneurship.
1. Do what you love.
Following your passion might sound like an “easy” skill, but Steve Jobs said it’s was responsible for much of his success.
Jobs was once asked what advice he would give to a young entrepreneur looking for career advice. His response: “Go and get a job doing something you’re really passionate about.”
Entrepreneurship is tough and requires perseverance. You won’t have the energy to jump the hurdles unless you find that it actually haunts you.
2. Make a mark on the universe.
Passion fuels the rocket, but vision directs the rocket to its final destination.
In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs’ vision was to put a computer in the hands of everyday people. In 1979, Jobs saw a basic, graphical interface on display at Xerox’s research center in Palo Alto, California.
He knew immediately that the technology would make computers appeal to “everyday people.” That technology eventually became “The Macintosh,” which changed everything about the way we interact with computers. Xerox scientists did not realize its potential because their “vision” was limited to making new printers.
In other words, two people can see exactly the same thing, but perceive it differently based on their vision.
- Next step: Create a vision for your brand. In one sentence, explain how you will move society forward.
These articles will be of great help to create your brand:
3. Activate your brain.
Creativity leads to innovative business ideas.
For Steve Jobs, creativity is connecting things. Jobs believed that a broad set of experiences broadens our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed. And broadening your experience also means seeking inspiration from other industries.
On various occasions, Jobs found inspiration in a phone book, Zen meditation, visiting India, the fine details of a Mercedes-Benz, a food processor, or the Four Seasons hotel chain. Jobs did not “steal” ideas, so much as he used ideas from other industries to inspire his own creativity.
- Next step: Make more connections outside of your field. Attend conferences that you normally would not attend. Travel more often. Hire partners and employees from other industries. Venture out of your comfort zone.
4. Sell dreams, not products.
For Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions.
One of Steve Jobs’ secrets is that he built products to help people achieve their dreams.
He once said, “Some people think you have to be crazy to buy a Mac, but in that madness we see genius.”
How do you see your customers? Help them unleash their inner genius and you will win their hearts and minds.
- Next step: Get to know your customers better. Spend more time with them. Understand their dreams so that you can help them fulfill them.
5. Say “no” to 1,000 things.
Steve Jobs once said, “I’m as proud of what we don’t do as I am of what we do.”
He committed himself to building products with a simple and uncluttered design. And that commitment extends beyond the products, and becomes one of Steve Jobs’ most important secrets.
From the design of the iPod to the iPad, from the packaging of Apple products, to the functionality of the website. In the world of Apple, innovation means removing the unnecessary so that the necessary can speak.
- Next step: Reduce clutter. Ask yourself: What can I eliminate? Is your website too cluttered, making it hard for customers to find what they’re looking for? Are your products confusing?
6. Create great experiences.
Jobs made Apple Stores the gold standard in customer service.
The Apple Store has become the best retailer in the world; by introducing simple innovations that any business can adopt to create deeper, more emotional connections with their customers.
For example, there are no cashiers in an Apple store. There are experts, consultants; even geniuses, but not cashiers. Why? Because Apple is not in the business of moving boxes; You are in the business of enriching lives. Big difference.
- Next step. Rethink everything about your customer experience. Evaluate their experience since they arrive at your website, call your office or interact with your product. Improve the customer experience at every step by asking yourself, “What can I do to enrich the lives of my customers?”
7. Master the message.
Steve Jobs was the best storyteller in the business world; turning product launches into an art form.
You can have the most innovative idea in the world, but if you don’t know how to speak in public and encourage people, it doesn’t matter. For every idea that becomes a successful innovation, there are thousands of ideas that never gain traction; because the people behind those ideas couldn’t tell a compelling story.
- Next step: Use these simple techniques to enhance your presentations: Replace text with photos and images whenever possible. Strive to follow the “40-10” rule, no more than forty words in the first ten slides of your presentation. You can too
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